Strategy Director (Maternity Cover)
Sonder is the realisation that each random passerby is living a life as vivid and complex as your own. In short: everyone has a story....
We're all about
Brand strategy that reads like a story
Brand Story
positioning brought to life
Tone of Voice
a language that's yours
Creative Copywriting
words that cut through
Brand Positioning
Brand Story
Tone of Voice
Copywriting
Storybook Positioning
Tone of Voice
Tone of Voice
Training
Copywriting
Tone of Voice
Copywriting
Brand Identity
Building your Brand
Storybook positioning
Exploring and articulating your ownable difference
Brand Story
Bringing your difference to life for your team and your customers
Tone of Voice
A distinctive brand language with guidelines on how to use it
Mission, Vision, Values
What do you stand for and how do you express your views?
Naming
The art and science of giving brands and products a name
Brand Book
A story-driven narrative which brings your entire brand world to life
Creative Communications
Speaking Out
Copywriting
Applying your tone of voice to every touchpoint of your brand
Training
Teaching your team to use your voice and level up their writing skills
Content Strategy
Telling your story across every platform
Creative Content
Ideas and execution for newsletters, blogs, magazines and even books
Campaigns
Crafting big-splash narratives for brand activations and product launches
Digital and UX
Optimising website structure and CRM journeys for your story
Workshops
Collaborative sessions where we conceptualise the nuts and bolts of your brand and set up your team to take it forward.
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Storybook Positioning
A positioning is the space you occupy in a customer’s mind. A storybook positioning brings that world to life.
This workshop will take your team on a captivating journey to define your brand positioning. With a hero, a landscape and you as the guide.
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Tone of Voice
Brands that have crafted their tone of voice are so real that we can imagine them walking around as human beings.
This workshop will help you craft ownable tone from your positioning, with tips and tricks for bringing you voice to life.
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Communicating Impact
Led by Sustainability Strategist Amirah Jiwa, this session takes a holistic view of impact and focuses on Sustainability, Inclusivity and Progressive politics.
Through interactive exercises you’ll learn how to communicate impact both effectively and responsibly.
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The Word
by Sonder & Tell
A deep dive into brand strategy, interviews with leading content creators, reading recommendations and writing prompts. In your inbox every week.
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Sonder Stories
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