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Can't talk about your brand positioning?

Ditch the diagrams and tell a story instead.

About Us

Find your voice and tell your story.

Brand Story

positioning brought to life

Tone of Voice

a language that's yours

Creative Copywriting

content that cuts through

Case Study

Rude Health

Choose one message.
Tell it the bright way.

Brand Positioning
Brand Story
Tone of Voice
Copywriting

Case Study

Yoto

Find purpose beyond your product.
Make it an adventure.

Storybook Positioning
Tone of Voice

Case Study

Mindful Chef

Shake off the worthy image.
Be the feel-good friend instead.

Tone of Voice
Training
Copywriting

Case Study

Bumble

Adapt your tone.
Engage a new crowd.

Tone of Voice
Copywriting

Brand Identity

Building your Brand

Storybook positioning

Exploring and articulating your ownable difference

Brand Story

Bringing your difference to life for your team and your customers

Tone of Voice

A distinctive brand language with guidelines on how to use it

Mission, Vision, Values

What do you stand for and how do you express your views?

Naming

The art and science of giving brands and products a name

Brand Book

A story-driven narrative which brings your entire brand world to life

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Creative Communications

Speaking Out

Copywriting

Applying your tone of voice to every touchpoint of your brand

Training

Teaching your team to use your voice and level up their writing skills

Content Strategy

Telling your story across every platform

Creative Content

Ideas and execution for newsletters, blogs, magazines and even books

Campaigns

Crafting big-splash narratives for brand activations and product launch

Digital and UX

Optimising website structure and CRM journeys for your story ve

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Workshops

Collaborative sessions where we conceptualise the nuts and bolts of your brand and set up your team to take it forward.

  • Storybook Positioning

    A positioning is the space you occupy in a customer’s mind. A storybook positioning brings that world to life.

    This workshop will take your team on a captivating journey to define your brand positioning. With a hero, a landscape and you as the guide. 

     

  • Tone of Voice

    Brands that have crafted their tone of voice are so real that we can imagine them walking around as human beings. 

    This workshop will help you craft ownable tone from your positioning, with tips and tricks for bringing you voice to life.

  • Communicating Impact

    Led by Sustainability Strategist Amirah Jiwa, this session takes a holistic view of impact and focuses on Sustainability, Inclusivity and Progressive politics.

    Through interactive exercises you’ll learn how to communicate impact both effectively and responsibly.

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The Word

by Sonder & Tell

A deep dive into brand strategy, interviews with leading content creators, reading recommendations and writing prompts. In your inbox every week.

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Community

Nerding out on words with brand people and writers

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Interviewhuntly-gordon-profile

Huntly Gordon

Global Brand Marketing Manager at Yoto

Yoto is a screen-free speaker that lets kids listen to music, games, stories and bedtime soundscapes. But more than that, it’s a platform that opens...

InterviewAnita Cheung

Anita Cheung

Artist & Illustrator

If you need someone to bring your ideas to life, then we highly recommend you speak to Anita Cheung. She’s a Vancouver-based artist & llustrator,...

Interview

Dan Nelken

Creative Director & Author

Only a select few can get away with listing their job title as ‘Chief Creative Ding-Dong’ on LinkedIn. Dan Nelken is one of them, and...

On Brand Story & TOV

What's a storybook positioning? And why do you need a tone of voice?

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