
Billy Fox
Brand Investor at Active Partners
Billy Fox is one of the brand investors at Active Partners, where he spends his time unearthing the most exciting companies across the consumer landscape...
Ditch the diagrams and tell a story instead.
Brand strategy that reads like a story
positioning brought to life
a language that's yours
words that cut through
Exploring and articulating your ownable difference
Bringing your difference to life for your team and your customers
A distinctive brand language with guidelines on how to use it
What do you stand for and how do you express your views?
The art and science of giving brands and products a name
A story-driven narrative which brings your entire brand world to life
Applying your tone of voice to every touchpoint of your brand
Teaching your team to use your voice and level up their writing skills
Telling your story across every platform
Ideas and execution for newsletters, blogs, magazines and even books
Crafting big-splash narratives for brand activations and product launches
Optimising website structure and CRM journeys for your story
Collaborative sessions where we conceptualise the nuts and bolts of your brand and set up your team to take it forward.
A positioning is the space you occupy in a customer’s mind. A storybook positioning brings that world to life.
This workshop will take your team on a captivating journey to define your brand positioning. With a hero, a landscape and you as the guide.
Brands that have crafted their tone of voice are so real that we can imagine them walking around as human beings.
This workshop will help you craft ownable tone from your positioning, with tips and tricks for bringing you voice to life.
Led by Sustainability Strategist Amirah Jiwa, this session takes a holistic view of impact and focuses on Sustainability, Inclusivity and Progressive politics.
Through interactive exercises you’ll learn how to communicate impact both effectively and responsibly.
A deep dive into brand strategy, interviews with leading content creators, reading recommendations and writing prompts. In your inbox every week.
Brand Investor at Active Partners
Billy Fox is one of the brand investors at Active Partners, where he spends his time unearthing the most exciting companies across the consumer landscape...
Founding Partner at Piper Private Equity
‘A clear strategy means everybody inside the business knows why you exist and so do consumers. It gives you confidence in what you do and...
Former Global Brand Director at CitizenM
Staying at citizenM is like being in constant conversation with the brand. From the ambassadors casual dress as they ask “need a coffee?” to the...
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Tell your story.Tell your story.
Tell your story.Tell your story.
Tell your story.Tell your story.
Tell your story.Tell your story.
Tell your story.Tell your story.
Tell your story.Tell your story.
Tell your story.Tell your story.
Tell your story.Tell your story.
Tell your story.Tell your story.
Tell your story.Tell your story.
Tell your story.Tell your story.
Tell your story.Tell your story.