JP Watson
Writer & Founder of The Pound Project
The process of getting writing published is historically convoluted and exclusive. What writer JP Watson has created with The Pound Project is a publishing house...
About Us
We are a team of strategic thinkers and storytellers who create content that cuts through the noise
Internal Communications
Looking in
Brand story
An editorial narrative to align your team and future-proof your business
Brand personality
A human portrait of your brand with three key characteristics
Tone of voice
A brand language, because it's not what you say but how you say it
Brand culture
Every good brand stands for something beyond their product
Ethics and values
How can you have an impact with your business?
Brand blueprint
All of the above, compiled in one story-driven presentation
External Communications
Speaking out
Content marketing strategy
Using the hygiene, hub, hero model
we’ll set you up with a starter strategy for communications
Copywriting
We'll tell your story where it counts, from your about us page to your Instagram bio
Digital editorial
Newsletters, blogs and social media campaigns
Print editorial
Books, newspapers, magazines – you name it, we can write it (and print it)
Tone of voice workshops
Getting your team comfortable with communicating your brand language
Storytelling workshops
A live session on creating connections through narrative
Community
Read all about it…
These are the content creators who know what makes a good story. What do writers actually read? What podcasts do radio hosts make time for? Which magazines do editors subscribe to?
Miranda York
Food Writer, Editor, founder of At The Table
Once upon a time, food writing was either a dry review from an ageing critic or a recipe citing a list of instructions. Now, our...
Lawrence Stafford
Community Brand Manager at Finisterre
Few British brands have harnessed the power of community like Cornish surf company Finisterre. This is a brand that depends as much on its culture...
Sonder & Tell Events
It’s a date
From storytelling workshops and writers discussions to curated libraries, we host and collaborate on a number of events
View allSonder Stories
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