05.12.22 | Sonder & Tell

Welcome to 12 Days of Strategy Stories.

Our take on some of 2022’s most exciting brand thinking.

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What’s inside?

This year our own team showed what a wonky world view could do for a drinks brand, chased celebrity status for a hard-to-please Gen Z audience and helped an NGO communicate their mission with impact and tact. Beyond the Sonderverse, we’ve spoken to strategists who’ve turned stationery into a tool for self-discovery, periods into power and water into a vehicle for joyful hydration.

Packed with interviews, practical advice and opinions, this is a celebration of the thinking behind some of the year’s most exciting brands. Because design gets enough awards, right? We hope you enjoy.

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Sophie Baron

Founder of Mamamade

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William Hedley

Co-Founder of LOAH