About Us

Our Story

We’re Emily and Kate and we’ve been swapping stories with each other for six years. Most of our communications are conducted through tagged Instagram posts, forwarded newsletters and late-night whatsapps with links to just-found articles, new podcasts and rediscovered books. We both believe that life is too short for bad stories, so we’ve resolved to create better ones.

We worked in magazine publishing together for five years. Emily became Brand Director of SUITCASE Magazine and launched their media agency as Content Director, while Kate went on to become Editor-in-Chief, as well as a freelance writer. Today, our dynamic of marketing and editorial – of strategy and storytelling – is the basis of our partnership at Sonder & Tell. We’re flexible with how we work – we can take an entire project off your hands, create custom teams of freelancers or become an extension of your in-house team. 

About Sonder

Have you ever had the sudden realisation that each and every one of us has our own world? That seven billion people experience each day in a different way?

About Sonder

sonder – n. Coined by an American writer called John Koenig, the word ‘sonder’ is defined as “the realisation that each random passerby is living a life as vivid and complex as your own”. In short, sonder is the understanding that everybody has a story. We’re here to find yours.

Sonder Stories

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