Eshita Kabra-Davies

Founder of By Rotation

The fashion industry is notorious for its impact on the environment. But peer-to-peer rental app – By Rotation is switching up the narrative. Founder Eshita...

InterviewRae Boocock

Rae Boocock

Copywriter at Sonder & Tell

Our newest Copywriter Rae Boocock is a trained journalist. She spent spent years crafting and subbing copy at SUITCASE Magazine before joining our team this past...

InterviewJuliana Ogechi

Juliana Ogechi

Junior Creative at Sonder & Tell

Sonder & Tell has doubled in size since the beginning of the year. Add to that a new office space (complete with a book shelf...

InterviewGeorgina Thomas

Georgina Thomas

Head Of Marketing for Rude Health

If your brand has a positioning but no one hears it, does it make a sound? We’d argue: no. Which is why Rude Health stands...

InterviewNatasha Collie

Natasha Collie

Senior Brand Marketing Manager at Penguin Random House UK

At the start of the year, Ladybird Books approached Sonder & Tell with a dream brief. In 2021, a year that’s been particularly challenging for...

InterviewTatton Spiller

Tatton Spiller

Founder Of Simple Politics

Talking about serious issues doesn’t mean defaulting into a serious tone of voice, or using complicated language. If anything, accessibility, clarity and a touch of...

Interviewloïs mills

Loïs Mills

Brand & Community Manager at Homethings

Creating a tone of voice from scratch can be challenging. But a blank slate to work from also mean there’s room for something a bit...


Jane Cunningham & Philippa Roberts

Authors & Co-Founders of PLH Research

The rise of ‘femvertising’ has meant a flashy show of female solidarity from brands, but not always an integrated marketing strategy that really speaks to...


Matilda Egere-Cooper

Head Of Content & Social at Sweaty Betty

Sweaty Betty is a brand that goes the extra mile to listen to the needs of their community of on-the-move women, whether it’s in focus...

Sonder Stories

Join our community of readers and writers on Instagram