Natasha Collie

Senior Brand Marketing Manager at Penguin Random House UK

At the start of the year, Ladybird Books approached Sonder & Tell with a dream brief. In 2021, a year that’s been particularly challenging for...

InterviewTatton Spiller

Tatton Spiller

Founder Of Simple Politics

Talking about serious issues doesn’t mean defaulting into a serious tone of voice, or using complicated language. If anything, accessibility, clarity and a touch of...

Interviewloïs mills

Loïs Mills

Brand & Community Manager at Homethings

Creating a tone of voice from scratch can be challenging. But a blank slate to work from also mean there’s room for something a bit...


Jane Cunningham & Philippa Roberts

Authors & Co-Founders of PLH Research

The rise of ‘femvertising’ has meant a flashy show of female solidarity from brands, but not always an integrated marketing strategy that really speaks to...


Matilda Egere-Cooper

Head Of Content & Social at Sweaty Betty

Sweaty Betty is a brand that goes the extra mile to listen to the needs of their community of on-the-move women, whether it’s in focus...

Interviewgeorgia horrocks

Georgia Horrocks

Senior Copywriter at Sonder & Tell

A copywriter with four years at ad agency Grey London under her belt, a knack for saying more with less and dog mum to Strudel...


Aaron Cole

Chief Marketing Officer at THE OUT

When you see the words ‘car rental’ – what do you think? Some might remember holidays that begin (and seemingly never end) in airport carparks;...

InterviewHuma Qureshi

Huma Qureshi

Author & Journalist

We believe in Anne Lamott’s sentiment of embracing shitty first drafts, and have adopted it as copywriters and strategists. But it’s always interesting to hear...


Molly & Joel Jeffery

Founders of Desmond & Dempsey

Brands are always trying to create intimacy with their customers. Few achieve it with the playfulness and sincerity of Desmond & Dempsey, pyjama purveyors to...

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