At this moment, hundreds of blogs, magazines and newsletters are being dreamed up in meeting rooms, co-working spaces and makeshift offices all over the world. They promise brands insane web traffic, customer loyalty and legacies beyond their wildest dreams.
At this moment, hundreds of consumers are deleting brand emails from their inbox. They’re tossing company magazines in the recycling and scrolling straight past sponsored posts. In this world of all-encompassing content, what does it take for a brand to stand out?
At Sonder & Tell we combine smart strategy with innovative storytelling to create communications that cut through the noise. Our aim is to create a unique personality for your brand and a way of expressing your story which resonates with your target audience. Are you smart? Do you crack jokes? What gets you angry?
Then it’s about drawing out an organic narrative to be communicated across all touchpoints – from website copy and product descriptions to email communications. Newsflash: you might not even need a blog. Content is not about ticking boxes, but about telling authentic stories where it counts.
When it’s right we can turn brands into publishers, calling on the support from our community of creators and expert writers to produce good stories that spark good conversation.
What keeps you up at night?
"Our brand story is all about the founder"
"Our Instagram makes me cringe"
"Our product is lacking personality"
"We spend hours on a blog that no one reads"
What we do
Voice. Expression. Conversation.
We look at the whole picture when we approach content and communications, weaving in your brand's story and personality at every touch point. This is what we do, divided into three tiers. You can mix and match to work with us in a way that suits you.
Find your voice
Setting out your brand identity
- Brand positioning
- Brand story
- Brand personality
- Tone of voice
- Brand culture
- Ethics and values
Telling your story where it counts
- Website copy
- Product copy
- Print collateral
- Messaging development
Building brand loyalty
- Digital editorial
- Print editorial
- Email marketing
- Social media
Who we work with
Stories are our culture
Our community of content creators know what makes a good story. What do writers actually read? What podcasts do radio hosts make time for? Which magazines do editors subscribe to?
Join our community of readers and writers on Instagram