At this moment, hundreds of blogs, magazines and newsletters are being dreamed up in meeting rooms, co-working spaces and makeshift offices all over the world. They promise brands insane web traffic, customer loyalty and legacies beyond their wildest dreams.

At this moment, hundreds of consumers are deleting brand emails from their inbox. They’re tossing company magazines in the recycling and scrolling straight past sponsored posts. In this world of all-encompassing content, what does it take for a brand to stand out?

At Sonder & Tell we combine smart strategy with innovative storytelling to create communications that cut through the noise. Our aim is to create a unique personality for your brand and a way of expressing your story which resonates with your target audience. Are you smart? Do you crack jokes? What gets you angry?

Then it’s about drawing out an organic narrative to be communicated across all touchpoints – from website copy and product descriptions to email communications. Newsflash: you might not even need a blog. Content is not about ticking boxes, but about telling authentic stories where it counts.  

When it’s right we can turn brands into publishers, calling on the support from our community of creators and expert writers to produce good stories that spark good conversation. 

What keeps you up at night?

  • "Our brand story is all about the founder"

  • "Our Instagram makes me cringe"

  • "Our product is lacking personality"

  • "We spend hours on a blog that no one reads"

What we do

Voice. Expression. Conversation.

We look at the whole picture when we approach content and communications, weaving in your brand's story and personality at every touch point. This is what we do, divided into three tiers. You can mix and match to work with us in a way that suits you.


Find your voice

Setting out your brand identity

  • Brand positioning
  • Brand story
  • Brand personality
  • Tone of voice
  • Brand culture
  • Ethics and values

Express yourself

Telling your story where it counts

  • Website copy
  • Product copy
  • Print collateral
  • Messaging development

Create conversation

Building brand loyalty

  • Digital editorial
  • Print editorial
  • Email marketing
  • Social media

Who we work with

Story-driven brands

We work with people that see their brand identity as a key business driver and who value the art of storytelling. Are you a small company with no idea how to tell your story online? A business looking to scale without losing their identity? Or a large brand that lacks emotional connection?

Get in touch

Charities + Social Enterprises

If you are having a positive impact on the world, we are always open to working with you on a discounted or pro-bono basis. Are you a large charity struggling with social media? A small social enterprise with no consistent tone of voice?

Get in touch

Sonder Stories

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