We’re a team of writers and strategists who’ve worked with words for brands, editorial publications and agencies. We know what it takes to create a good story and the impact the right words can have on a business.
Kate
Hamilton
co-founder Can’t work without: Powerhouse coffee
My magic power: intuition
Desert island read: Lucia Berlin's short stories
Brand I’m loving: Lick
Favourite word: petrichor
Ask me about: working with Sonder & Tell ;)
Emily
Ames
co-founder Can't work without: snacks
My magic power: good questions
Desert island read: Chimamanda Ngozi Adichie's Americanah
Brand I'm loving: Bimba y Lola
Favourite word: opprobrium
Ask me about: parenting strategies
Hilary
Lovell
Project Manager Can’t work without: background radio
My magic power: wearing many hats while herding many cats
Desert island read: Olga Tokarczuk's Flights
Brand I’m loving: The Modern House
My favourite word: superfluous
Ask me about: planning a brand project, DIY, anything about dogs!
Rae
Boocock
WriterCan’t work without: my legs crossed
My magic power: sweating the small stuff
Desert island read: Nan Shepherd’s Living Mountain
Brand I’m loving: Bathing Culture
Favourite word: tsundoku
Ask me about: cats, crafts, walking holidays
Lucinda
Toole
Strategist Can’t work without: thesaurus.com
My magic power: workshop whizz, quick thinker
Desert island read: Cheryl Strayed's Wild
Brand I’m loving: Good Pair Days
Favourite word: dandelion
Ask me about: early-stage brand building, digging deep into your customer
Alex
Ames
StrategistCan’t work without: thinking out loud with others
My magic power: shameless enthusiasm
Desert island read: J. R. R. Tolkien's The Lord of the Rings
Brand I’m loving: Random Golf Club
Favourite word: serendipity
Ask Me about: Arsenal
Kasturi
Kiritharan
Community ManagerCan’t work without: changing seat often
My magic power: listening
Desert island read: Claire-Louise Bennett's Pond
Brand I’m loving: Minor Figures
Favourite word: bubble
Ask me about: the colour yellow
Meet Our Team
Sonder(noun)
Have you ever had the sudden realisation that each and every one of us has our own world? That seven billion people experience each day in a different way?
Coined by an American writer called John Koenig, in the Dictionary of Obscure Sorrows, the word ‘sonder’ is defined as “the realisation that each random passerby is living a life as vivid and complex as your own”.
In short, sonder is the understanding that everybody has a story. We’re here to find yours.
Sonder Stories
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