We’re a team of writers and strategists who’ve worked with words for brands, editorial publications and agencies. We know what it takes to create a good story and the impact the right words can have on a business.

We also know what it takes to write an bio that doesn’t send you to sleep (think less university degrees, more your personality in a poem).

Meet Our TeamMeet Our TeamMeet Our TeamMeet Our TeamMeet Our TeamMeet Our TeamMeet Our TeamMeet Our TeamMeet Our TeamMeet Our Team

Kate
Hamilton

co-founder and CEO

Excels at quizzes,
Tells stories that stretch our minds
and help us to grow

 

Emily
Ames

co-founder and Strategy Director

Searching for stories
as colourful and bright
As carnival day.

 

Rae
Boocock

Copywriter

There once was a writer called Rae,
Who knew how to spin words the right way,
And we have to conclude,
That her three cats Luna, Henry and Jude,
Live their best life every damn day.

 

Juliana
Onyenani

Junior Creative

There once was a creative called Jules,
Ideas, research and writing – all the tools.
We thought she was taking the mick,
When she said she played for Charlton Athletic.
But it's true and we all felt like fools.

 

Hilary
Lovell

Project & Account Manager

Will track scope and time
Dot the I s and cross the Ts
Geek out on floor plans

 

Lucinda
Toole

Strategist

Lucinda’s travelled north, south, east and west,
Putting strategy & theories to the test.
Talking big brand ideas,
Customer problems and fears,
Is just what she likes to do best.

Kate
Hamilton

co-founder and CEO

Excels at quizzes,
Tells stories that stretch our minds
and help us to grow

Emily
Ames

co-founder and Strategy Director

Searching for stories
as colourful and bright
As carnival day.

Rae
Boocock

Copywriter

There once was a writer called Rae,
Who knew how to spin words the right way,
And we have to conclude,
That her three cats Luna, Henry and Jude,
Live their best life every damn day.

Juliana
Onyenani

Junior Creative

There once was a creative called Jules,
Ideas, research and writing – all the tools.
We thought she was taking the mick,
When she said she played for Charlton Athletic.
But it's true and we all felt like fools.

Hilary
Lovell

Project & Account Manager

Will track scope and time
Dot the I s and cross the Ts
Geek out on floor plans

Lucinda
Toole

Strategist

Lucinda’s travelled north, south, east and west,
Putting strategy & theories to the test.
Talking big brand ideas,
Customer problems and fears,
Is just what she likes to do best.

Meet Our Team

Sonder(noun)

Have you ever had the sudden realisation that each and every one of us has our own world? That seven billion people experience each day in a different way?

Coined by an American writer called John Koenig, in the Dictionary of Obscure Sorrows, the word ‘sonder’ is defined as “the realisation that each random passerby is living a life as vivid and complex as your own”.

In short, sonder is the understanding that everybody has a story. We’re here to find yours.

In the Press

In the Press

Ctrl Alt Delete Podcast with Emma Gannon

Listen To The Podcast

Sonder Stories

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