About Us

Our Story

We’re a team of writers who’ve worked with words in house at brands, at editorial publications and at agencies. We know what it takes to create a good story and the impact the right words can have on brand. 

As a team, we’re as tuned in to the best new brands as we are the New York Times bestseller list; as fascinated with clever ad copy as we are with literary devices. When we’re not crafting tone of voice, writing stories or leading workshops for our community of brands, we’re interviewing curious wordsmiths, curating events, putting together our weekly newsletter and sharing cultural insights on our platforms. We also enjoy a good crossword.

From left: Emily Ames – co-founder & Strategy Director; Kate Hamilton – co-founder & Story Director; Cat Sarsfield – Marketing & Project Manager 

In the Press

In the Press

Ctrl Alt Delete Podcast with Emma Gannon

Listen To The Podcast

About Sonder

Have you ever had the sudden realisation that each and every one of us has our own world? That seven billion people experience each day in a different way?

About Sonder

sonder – n. Coined by an American writer called John Koenig, the word ‘sonder’ is defined as “the realisation that each random passerby is living a life as vivid and complex as your own”. In short, sonder is the understanding that everybody has a story. We’re here to find yours.

Sonder Stories

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