Agency
At this very moment, founders, marketing directors and copywriters are pushing out campaigns, putting taglines on packaging and posting memes. They adopt a ‘friendly’ tone of voice, toss in a Gen Z reference. They hope for the best.
At this very same moment, people are zoning out in front of tube ads, eye rolling at wackaging, scrolling past International Women’s Day posts (with lots! of!! exclamations!!!). They only remember the best.
The problem is not that there are too many brands. The problem is there are too many brands without the words to express who they are. Shouting into the void, hoping to be heard. Stare deeper into that void and you’ll find mixed messages, stories that hero the founder and voices that sound like the next one along. All the pitfalls of writing before thinking.
At Sonder & Tell we help brands find their voice and express themselves. So they can tell a story that’s uniquely theirs in a tone that’s true. If we’re talking in deliverables – as Marketing Directors enjoy – then we create brand stories, tone of voice concepts, creative copy and content. But what we really do is solve problems with language as a tool.
Some hash it out in design decks and diagrams. We build brands by putting them into words.
Part One
Building a Brand

Brand story
A brand positioning brought to life through storytelling
Tone of voice
A brand language, because it's not what you say but how you say it
Ethics and values
The core beliefs driving your business (and personality)
Brand book
A story-driven brand book which your team can get behind
Workshops
Training your team to tell your story in your tone

External Communications
Communicating your brand

Copywriting
Applying your tone of voice to every touchpoint of your brand
Strategy
Applying your story to all brand platforms – from campaigns to culture
Naming
Names are words with a lot of power. We'll craft yours.
Content Strategy
Using the hero, hub, hygiene model, we'll set you up with a starter communications strategy
Digital editorial
Conceptualising newsletters, journals and social media campaigns
Print editorial
Books, newspapers, magazines – you name it, we can write it (and print it)

Our Clients













Community
Stories are our culture
Our community of content creators know what makes a good story. What do writers actually read? What podcasts do radio hosts make time for? Which magazines do editors subscribe to?
Who we work with
Story-driven brands
We work with brands that value the art of storytelling. Are you an established company looking to communicate a new position for a new time? A brand that's got away with 'winging' their tone of voice, and now wants some thinking in place?
Charities + Social Enterprises
Are you a large charity struggling with social media? A small social enterprise with no consistent tone of voice? We work with one social enterprise or charity per quarter, at a discounted rate. Please email us to apply.
Sonder Stories
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