At this very moment, founders, marketing directors and copywriters are pushing out campaigns, putting taglines on packaging and posting memes. They adopt a ‘friendly’ tone of voice, toss in a Gen Z reference. They hope for the best.

At this very same moment, people are zoning out in front of tube ads, eye rolling at wackaging, scrolling past International Women’s Day posts (with lots! of!! exclamations!!!). They only remember the best.

The problem is not that there are too many brands. The problem is there are too many brands without the words to express who they are. Shouting into the void, hoping to be heard. Stare deeper into that void and you’ll find mixed messages, stories that hero the founder and voices that sound like the next one along. All the pitfalls of writing before thinking.

At Sonder & Tell we help brands find their voice and express themselves. So they can tell a story that’s uniquely theirs in a tone that’s true. If we’re talking in deliverables – as Marketing Directors enjoy – then we create brand stories, tone of voice concepts, creative copy and content. But what we really do is solve problems with language as a tool.

Some hash it out in design decks and diagrams. We build brands by putting them into words. 

What keeps you up at night?

  • "Our brand story is all about the founder"

  • "Our Instagram makes me cringe"

  • "We haven't found a way to stand out"

  • "We spend hours on a blog that no one reads"

Part One

Building a Brand

Brand story

A brand positioning brought to life through storytelling

Tone of voice

A brand language, because it's not what you say but how you say it

Ethics and values

The core beliefs driving your business (and personality)

Brand book

A story-driven brand book which your team can get behind


Training your team to tell your story in your tone

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External Communications

Communicating your brand


Applying your tone of voice to every touchpoint of your brand


Applying your story to all brand platforms – from campaigns to culture


Names are words with a lot of power. We'll craft yours.

Content Strategy

Using the hero, hub, hygiene model, we'll set you up with a starter communications strategy

Digital editorial

Conceptualising newsletters, journals and social media campaigns

Print editorial

Books, newspapers, magazines – you name it, we can write it (and print it)

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Our Clients


  • "We’ve worked on a few brand positioning projects in our time. This is the first where we’ve got to a place that is instantly usable and directly translatable across our channels, as well as to customers."

    Rude Health
  • "We’re totally thrilled with the brand story and tone of voice work. It’s a brilliant piece - and is going to be the most incredible platform for us to have as we charge into the next phase of growth and securing brand differentiation along the way"

  • "Your ability to capture the essence of a heritage brand for today’s customer is both poetic and relatable. I very much appreciate and enjoy your nimble, creative minds….to believe in and ruminate on our intention, and to transform our branding statements into well-crafted messages that endure and amplify the overall narrative."

    Cath Kidston
  • “I would recommend Sonder & Tell for moving mountains: defining a brand voice, developing a content strategy from scratch, and delivering inspiring work. They brought innovative, human, insightful concepts to the table and the writing itself was premium, fresh, moving and editorial.”

  • "I’ve learned more about targeted consumer copywriting in a year of working with Sonder & Tell that I have in countless years before”

    Good Hemp
  • "Sometimes I have to remind myself that Sonder & Tell is an agency, that Kate and Emily don’t work at Jigsaw. I’ve been working so closely with them for the last six months that they feel part of my team. Clever, witty, imaginative, driven, brilliantly-networked – I could keep going. Here's to the next project"

  • "Sonder & Tell took the time to really understand our brand story and business goals before jumping into any creative work. Then, when they dived into developing our content marketing strategy it was bursting with brilliant ideas an easy to execute strategy.”

  • “Thanks to Sonder & Tell’s work we’ve seen a huge amount of growth, and had plenty of comments on our increased clarity of message. We've had Instagram users saying whoever does our comms is genius when we put up their copy.”

  • “Sonder & Tell have the capacity to bring to life a story you didn’t even realise you had. They redefined what made our business tick and their work has energised our team and united everyone in one mission.”


Who we work with

Story-driven brands

We work with brands that value the art of storytelling. Are you an established company looking to communicate a new position for a new time? A brand that's got away with 'winging' their tone of voice, and now wants some thinking in place?

Get in touch

Charities + Social Enterprises

Are you a large charity struggling with social media? A small social enterprise with no consistent tone of voice? We work with one social enterprise or charity per quarter, at a discounted rate. Please email us to apply.

Get in touch

Sonder Stories

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