DASH
Think different, do different.
Embrace Wonky.
Storybook Positioning
Tone of Voice



The Voice
From wonky fruit to Wonky World View
The Wonky World Viewer has the get-up and anything goes, so long as it’s not bland and boring. Catch them at home and you’ll see a riot of globe-trotting mementoes, photos, dashed-on murals and thrifted finds many would trash. Here, they feel like art. The what-ifs and whys flow freely, because the Wonky World Viewer has never met someone or done something they couldn’t learn from. Never boasting their successes, just going with the flow that buoys them. Always asking what’s next? Their confidence is inspiring, curiosity infectious, and their thirst for life: unquenchable.
To them, DASH say: come, take a sip. DASH delight with a fresh take on flavour. Open minds and catch eyes with the unexpected. Uplift and inspire. All while keeping things real.


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