inploi
Powering the hiring journey, for everyone.
Getting you ahead.
Storybook Positioning
Tone of Voice
The Approach
Moving is improving.
We got under the skin of what sets inploi apart. Speaking to existing customers, digging deep into competitor and parallel brands, and bringing it all together in a lively workshop. We painted a picture of inploi’s hero, magic power and brand belief, and unpicked what the brand needs in its next stage of growth.
With this as our foundation, we landed on a creative idea at the heart of inploi’s culture, product, clients and the category: moving is improving. We brought together the practical value the brand brings clients, as well as its vision to make hiring better for everyone.
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