Yoto
Find purpose beyond your product.
Make it an adventure.
Storybook Positioning
Tone of Voice




The Resolution
Childhood is an adventure
Parents loved that Yoto stood for independence and imagination and that it was a brand that could grow with their kids. So we set their mission: to inspire kids to lead their own adventure. And wrote a story that spoke to the sense of freedom that Yoto and parents could give to kids. It recognised that every kid is as unique as the journey they’re on. And when you give them the freedom to explore who they are and what they like, the possibilities are endless. Their imagination is the limit. Yoto’s role? To open up new paths and possibilities as kids to listen, learn and play at their own pace. Help them walk taller every day. All while making sure they’re safe to chart their own path.


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