Founder Of Simple Politics
Talking about serious issues doesn’t mean defaulting into a serious tone of voice, or using complicated language. If anything, accessibility, clarity and a touch of...
Brand & Community Manager at Homethings
Creating a tone of voice from scratch can be challenging. But a blank slate to work from also mean there’s room for something a bit...
Authors & Co-Founders of PLH Research
The rise of ‘femvertising’ has meant a flashy show of female solidarity from brands, but not always an integrated marketing strategy that really speaks to...
Head Of Content & Social at Sweaty Betty
Sweaty Betty is a brand that goes the extra mile to listen to the needs of their community of on-the-move women, whether it’s in focus...
Chief Marketing Officer at THE OUT
When you see the words ‘car rental’ – what do you think? Some might remember holidays that begin (and seemingly never end) in airport carparks;...
Author & Journalist
We believe in Anne Lamott’s sentiment of embracing shitty first drafts, and have adopted it as copywriters and strategists. But it’s always interesting to hear...
Founders of Desmond & Dempsey
Brands are always trying to create intimacy with their customers. Few achieve it with the playfulness and sincerity of Desmond & Dempsey, pyjama purveyors to...
Journalist, Author and Podcast Host
You’ve probably read words written by Pandora Sykes in publications like The Sunday Times, Grazia and GQ, and in her excellent book of essays, How...
Head of Brand Language at BrandPie
In November 2020, we launched our copywriting community, The Wordsmiths. A Slack channel that operates as a space for copywriters to talk shop, share recommendations,...
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