Sonder & Tell is a communications agency founded in 2018 by two former magazine editors called…
A Sonder & Tell story would never start with history. Or by listing the names of our founders. A Sonder & Tell story is about making the reader the hero and dramatising difference through language
At this very moment, founders, marketing directors and copywriters are pushing out campaigns, putting taglines on packaging and posting well thought-out instagram posts memes. They adopt a ‘friendly’ tone of voice, toss in a Gen Z reference. They hope for the best.
At this very same moment, people are zoning out in front of tube ads, eye rolling at wackaging, scrolling past International Women’s Day posts (with lots! of!! exclamations!!!). They only remember the best.
The problem is not that there are too many brands.
The problem is there are too many brands without a story that really expresses who they are.
Shouting into the void, hoping to be heard.
Stare deeper into that void and you’ll find mixed messages, stories that hero the founder and voices that sound like the next one. All the pitfalls of writing before thinking.
At Sonder & Tell we help brands find their voice and tell their story.
If we’re talking in deliverables then we create brand stories, tone of voice concepts, creative copy and content.
But what we really do is solve problems with language as a tool.
Lost sight of the role you play for your customers?
A brand story is a creative positioning all of your team can get behind.
Not cutting through with consumers?
Try a tone that’s more than a generic list of 20 words.
Some hash it out in design decks and diagrams. We build brands by putting them into words.
We’re a team of thinkers and writers who work with words to solve problems. Our collective background in marketing, copywriting and journalism means we look at language from different lenses – we’re constantly challenging, questioning and occasionally nerding out on niche grammar memes. Our moodboards are copy clippings – from novels and magazines to brand packaging and rousing CTA buttons (yes, that’s a thing).
The Happily Ever After
Ours will be a words-first world. Where brand teams consider language before design. It’s a place where our community of Copywriters (note the capital C) are valued for their craft. For their ability to imagine worlds and then bring them into being. For their knack for creating ownable language that makes a story sing.