UK Marketing Manager at Tony's Chocolonely
Does a serious mission need a serious tone of voice? For challenger brand Tony’s Chocolonely, the answer is no, not necessarily. The Dutch chocolate brand...
Head of Content at I Weigh
I Weigh – founded by actor and activist Jameela Jamil – started as a commitment to champion body neutrality and today has a cult following...
Associate Director, EMEA Marketing at Bumble
Amongst other things, we’ll remember 2020 as the year that online dating turned virtual. Over the last couple of months, Bumble UK have found a...
Creative Director at innocent
A common request when writing (or re-writing) tone of voice guidelines is: “make us sound like innocent.” Pioneering a tone that is warm, chatty and...
Director of Communications at Harts Group
There are certain brands we refer to when talking about great, consistent tone of voice. Quo Vadis is one of them. They are the ultimate...
Writer & Curator
Occupying the space between fashion and art, writing and culture, Lou Stoppard has carved a career out of examining the beauty of life’s finer details....
Co-Founders Of Duzi Studio
We are an agency dealing with words, and we often find ourselves pushing for their value over design. We also know from working with Ella...
Content Editor for Natoora
Food is really about stories. Your favourite childhood memories might involve aromas from the kitchen; perhaps the worst date you ever had led you to...
Founder at Bonfire With Soul
“Dare to suck.” That’s what Duke Stump has learned in his long career in marketing, spanning the likes of Nike, lululemon and Lime. Finding his...
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