JP Watson

Writer & Founder of The Pound Project

The process of getting writing published is historically convoluted and exclusive. What writer JP Watson has created with The Pound Project is a publishing house...

Interview

Miranda York

Food Writer, Editor, founder of At The Table

Once upon a time, food writing was either a dry review from an ageing critic or a recipe citing a list of instructions. Now, our...

Interview

Lawrence Stafford

Community Brand Manager at Finisterre

Few British brands have harnessed the power of community like Cornish surf company Finisterre. This is a brand that depends as much on its culture...

InterviewEmma Paterson

Emma Paterson

Literary Agent

Behind every book there is a team. The writer whose creativity sparks an idea, editors who push the work to its edges, the publisher who...

InterviewHolly Fraser

Holly Fraser

Content Director at WePresent

As brands have caught onto the value of organic content, we have access to more essays and opinions than ever before. But while a lot...

Interview

Nneka Fleming

Founder Of Novel Skincare

The rise of clean, natural and sustainable skincare brands is paving the way for customers to focus on how they feel over the way they...

Interview

Charlotte Williams

Founder of SevenSix Agency

At a time where brands across the world are engaging in conversations about diversity – some authentic, others performative – it makes sense to spotlight...

Interview

Ray Murphy

Head Of Content at MADE.com

Over the past three months, you’ve likely spent more time in your home than ever before. Now you’re noticing the frayed edges of your sofa...

Interviewtonys chocolonely

Nicola Matthews

UK Marketing Manager at Tony's Chocolonely

Does a serious mission need a serious tone of voice? For challenger brand Tony’s Chocolonely, the answer is no, not necessarily. The Dutch chocolate brand...

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