Maurice Ajanaku

Former Global Brand Director at CitizenM

Staying at citizenM is like being in constant conversation with the brand. From the ambassadors casual dress as they ask “need a coffee?” to the...

Interview

Thom Bradley

Co-founder at New Theory

Meet Thom Bradley, co-founder of New Theory (formerly known as Nouveau). He and his brother, Charlie, left their established careers to dive into the world...

Interview

Emily Ash Powell

Global Head of Creative at Tony’s Chocolonely

Emily Ash Powell has worked at some of our favourite consumer brands – Freddie’s Flowers, Skin+Me, and Lick, to name a few. And now she’s...

Interview

Robyn Collinge

Senior Creative Copywriter at WeTransfer

We spoke with Robyn Collinge, fellow Wordsmith and Senior Creative Copywriter at WeTransfer, to gain insight into the company’s brand strategy and how it is...

Interview

Max Whicher

Co-founder at Spin Brands

Meet Max Whicher, one of the driving forces behind Spin Brands, a data-driven social media agency known for their work with brands like MUJI, Merrell,...

Interview

Ali Hanson

Founder at Ali Hanson

Ali Hanson Studio is thinking differently about branding and design, leaning into storytelling as “the precursor to concepts”. Having worked at It’s Nice That and...

Interview

Richard MacKichan

Editor-in-chief at Mr & Mrs Smith

In our recent interview with Richard MacKichan, editor-in-chief at Mr and Mrs Smith, we discussed the intricacies of his job and what it’s like to...

Interview

Hilary Lovell

Client Services and Operations Director at Sonder & Tell

B Corp certification is a huge milestone for a purpose-driven business. It can take years to shape a business that considers people and the planet...

Interview

Paddy Gilmore

Founder at Studio Gilmore

Studio Gilmore is a consultancy that teaches brands how to use humour as a tool to engage with customers. Why? Because humour makes people more...

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