Bumble
Adapt your tone.
Engage a new crowd.
Tone of Voice
Copywriting




Key Copy
The Approach
A British girl’s best friend.
We took inspiration from Bumble’s community and based the UK tone of voice on a British girl’s best friend. The kind of person that keeps your confidence up with messages like “you’ve got it today!” and “go for it girl”.
She makes every move feel possible but she also makes it feel fun. She believes there’s joy that comes from making the first move, and she wants you to experience it for yourself.


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