Bumble
Adapt your tone.
Engage a new crowd.
Tone of Voice
Copywriting




Key Copy
The Resolution
A British girl’s best friend.
We took inspiration from Bumble’s community and based the UK tone of voice on a British girl’s best friend.
The kind of person that keeps your confidence up with messages like “you’ve got it today!” and “go for it girl”. She makes every move feel possible but she also makes it feel fun.
She believes there’s joy that comes from making the first move, and she wants you to experience it for yourself.


See other
Case Studies

Cath Kidston
Make your customer the hero.
Take the leap.
See Case Study

Mindful Chef
Shake off the worthy image.
Be the feel-good friend instead.
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Lick
Define your mission.
Keep it rolling.
See Case Study

Rude Health
Choose one message.
Tell it the bright way.
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DASH
Think different, do different.
Embrace Wonky.
See Case Study