Future Snoops

Your perspective is your power.
Protect it at all costs.

Brand Story
Tone of Voice
Personality
Copywriting
Team Training

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A brand story that positioned Future Snoops as a creative partner for creatives looking to turn their ideas into action.

A bold tone of voice that encouraged curious creators to lean into their perspective and chart their own path.

Web copy that spoke directly to the problems Future Snoops solves.

And team training that rallied everyone around the new story and voice.

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Key Copy

The future's yours to create. What will you make of it?
Our favourite question is: Wait—but why?
In a world getting more homogenized by the day, creativity needs a human pulse.
Your perspective is your power. Protect it at all costs.

“Working with Sonder & Tell was like therapy for our brand. More than just finding the right words, it helped us get clear on who we are and what we actually stand for.We went in thinking we needed help with messaging, but what we got was clarity on our entire vision.

The workshops forced us to articulate beliefs we’d been operating on instinctively for years.The tone of voice guidelines were just one output, but the real value was this stronger sense of self that emerged. It’s like finally having language for who you’ve always been. Now every decision (from how we structure reports to how we pitch clients) flows from this clearer understanding of our purpose.”

– Jenna Guarascio, Head of Content & Innovation

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Preparing for a plurality of futures

For 25 years, Fashion Snoops was a trend forecasting agency working across 14 markets and 50 countries. Their clients? Creators and brands who wanted to know what’s next, so they could build products that cut through.

But the game was changing. Because the future itself was changing. A single, predictable future wasn’t a viable promise. So Fashion Snoops rebranded as Future Snoops to reflect a mindset of curiosity for the future. As their visual identity was being reimagined with Regular Practice, they needed a story and voice to speak to the world.

The Conflict

How do you talk about the future when the future itself is up for grabs?

In a world where uncertainty is the only constant, prediction is no longer enough. So instead of forecasting a single future, we helped Future Snoops reframe its purpose: from trend prediction to futures wayfinding—guiding brands and creators through a landscape of many possible futures.

We knew we had to craft a story and voice that would empower creatives to dive boldly into this new terrain, armed with instinct, imagination, and a sense of direction. Designed to stand apart in a sea of algorithm-fed sameness, the new identity rejects passive trend-following in favour of active creative navigation.

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The Bold Wayfinder

In a climate where everything risks blending into the same algorithm-fed sameness, Future Snoops champions creative instinct over trend-following – empowering their clients to shape the world through their own unique perspective. Because success belongs to those bold enough to explore new directions, and trust their creative instincts to lead the way.

So Future Snoops is a futures agency for creators—people who see ideas through to their full potential. From that first curious spark, down the rabbit hole, up and into breakthrough concepts. Rather than predict a single future, the brand creates space for many to flourish – and empowers creators to wayfind through.

In a world becoming more homogenized, creativity needs a human pulse. Perspective is power– and we need to protect it at all costs.