Lick
Define your mission.
Keep it rolling.
Brand Positioning
Brand Story
Tone of Voice




Key Copy
The Resolution
Community power
What Lick really wants to do is create a community where everyone feels empowered and equipped to transform their space. So we built a positioning around Lick as a decorating partner for every project. A home for every doer-upper. With a tone that’s inclusive, uncomplicated, uplifting and energising.
It’s about celebrating all decorators. All spaces. All styles. All under one roof. Where you can see real spaces lived in, loved in, had the friends over for dinner in. Lick will transform your likes into ready-to-decorate looks that’ll work at home. Bringing you all the people and planet friendly products and advice for wall-to-wall ‘that’s me’.


See other
Case Studies

Cath Kidston
Make your customer the hero.
Take the leap.
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Rude Health
Choose one message.
Tell it the bright way.
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Mindful Chef
Shake off the worthy image.
Be the feel-good friend instead.
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THE OUT Powered by Jaguar Land Rover
Find your voice.
Create a speed dial for tone.
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Bumble
Adapt your tone.
Engage a new crowd.
See Case Study