KatKin
Hardcore for cats.
100% love hard. 0% fluff.
Brand Strategy
Storybook Positioning
Tagline
Tone of Voice
Copywriting




The Insight
Cutting the fluff.
Very early on we identified that KatKin were uncompromising in their values. They were willing to do things the hard way if it meant it was the best for cats. And turns out cats and their owners were pretty hardcore too…
The image of the sweet, fluffy cats and their owners was ripe for disruption. Because cat parents bear scratches and don’t flinch at love bites. And in the words of one reddit user: “cats have more punk in them than any other animal.” When cats and cat parents love, they love hard. So we built a brand story and world for them.


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