Manors
A new frontier for golf.
That progresses with the people who play.
Storybook Positioning
Brand Story
Values
The Insight
There are golfers who play for scores, and golfers who play for scorecards.
Like a stamp on a passport, the scorecard marks the trip. From the humble pay-and-play to St Andrews links, there’s no telling where a great stamp will come from. Because it’s never just the round. There’s packing bags and choosing looks; pregame predictions and post match pints. Hoping your friend flushes their first, then pinning the memory when they shank it past the carpark. This is the frontier golfer, who believes that the sport isn’t just there to be mastered, but to be explored.
The Result
Manors and Stink Studios used this new story to reimagine their brand with a sense of adventure in mind.
Stink built a new core logo as well as 18 bespoke patterns based on a hole map from different courses around the UK. The “Frontier Collection” is their first launch of performance-wear, characterised by relaxed silhouettes of the finest and most innovative technical materials.
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