Octopus Legacy
What will you leave behind?
Brand Strategy
Brand Story
Tone of Voice
Personality
Design Partnership
Copywriting




Key Copy
The Insight
Death connects us
People are not prepared for death. Practically, financially, emotionally. And why would they be? Our brains are actually hardwired to avoid it. That’s because we see death as the end, disconnection from all we know and love.
But if we let it, death has the power to connect us. To ourselves. Our purpose. One another. While we’re here, and after we’re gone. And if we start to think about our legacy – what we will leave behind – it opens up the conversation.


See other
Case Studies

Rabbie’s
Driven by curiosity.
Guided by storytellers.
See Case Study

DASH
Think different, do different.
Embrace Wonky.
See Case Study

Mindful Chef
Shake off the worthy image.
Be the feel-good friend instead.
See Case Study

Plants
Clever cooking and the possibility of plants
See Case Study

Homethings
The world is bonkers.
Homethings makes sense.
See Case Study