Rude Health
Choose one message.
Tell it the bright way.
Brand Positioning
Brand Story
Tone of Voice
Copywriting




Key Copy
The Resolution
The bright way to be healthy.
The world of dairy-free drinks is one of finger wagging and good versus bad ingredients. Where most brands are selling on functionality with pale imitations of milk. Not Rude Health. Theirs is a flavour-first approach to food. And to life. Their drinks have bright and bold flavours for people who make the healthy choice a celebration and not a sacrifice.
We honed in on this delicious brand positioning and built out a brand story and tone of voice which brought flavour to the fore. Complete with guidelines and a workshop for their team to communicate this glug-it-from-the-glass mentality for themselves.


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